Dive Brief:

• Best Buy plans to start selling continuous glucose monitors in the next few weeks, in the tech retailer’s first foray into prescription-based medical device sales.
• The company plans to sell the Dexcom G7 CGM at launch, and is looking to offer additional CGM systems from other manufacturers, according to the company.
• Customers who want to buy a CGM will be routed to virtual care platform Wheel, where clinicians will determine a patient’s eligibility and write a prescription. Pharmacy tech provider HealthDyne will receive and process prescriptions, and consumers can then purchase the CGMs on Best Buy’s website for delivery to their homes.

Dive Insight:

Best Buy has been increasingly active in healthcare as it angles to solidify itself as a valuable partner for hospitals and health plans looking for ways to help consumers manage their health at home. The company has sold medical devices for at-home use for a few years, but Monday’s announcement represents the Minnesota-based retailer’s first foray into devices that need physician approval.

More than 11% of Americans — some 37.3 million people — have diabetes, according to the Centers for Disease Control and Prevention. Of those, roughly 10 million people are treated with insulin and could benefit from a CGM. The devices measure users’ blood glucose levels in real time and have been shown to reduce the risk of hypo- or hyperglycemia.

However, cost is a major barrier to CGM access, according to the American Diabetes Association. CGMs can cost up to several thousand dollars a year. Dexcom G7 sensors retail for around $450 for a 30-day supply, according to GoodRx.

At Best Buy, the Dexcom G7 will cost $179.99 for a 30-day supply. Best Buy is not currently accepting insurance, and the retailer did not say whether it plans to do so.

Best Buy aims to offer consumers a simplified prescribing experience through Wheel and the convenience of home delivery, according to the company. In addition, one prescription offers monthly refills for a year.

Dexcom G7s are also available for $180 or less without insurance with a GoodRx coupon. CGMs are more affordable with insurance. For example, the Dexcom G7 costs roughly $35 with insurance if purchased at Amazon Pharmacy, which also offers home delivery.

Best Buy first stepped into healthcare in 2018 when it acquired emergency response provider GreatCall for $800 million. In 2019, Best Buy purchased remote monitoring company Critical Signal Technologies, and late last year, the tech retailer also invested in a logistics platform that coordinates in-home care.

Best Buy has also inked partnerships with two major health systems this year to co-develop at-home condition management programs.